The opening of the first McDonald's restaurant in Chungking was greeted with considerable enthusiasm. In the first 24 hours over 40,000 people visited it. The opening was celebrated with a range of what human geographers now call 'ikons' in this, an urban landscape.
The well-known McDonald's logo and the company's strong use of the colour red were very much in evidence.
The mixture of orient and occident is evident in the use of Chinese balloons and streamers decorated with the yellow logo.


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